DO OR D.I.Y
Branding, Identity, CopywritingBrief set by Conran.
An identity designed for a Hardware store aimed at the target audience of Punks. The identity draws inspiration from punk culture and protest imagery and copy. Utilising bright, abrasive colours, collage and zine design, the identity plays on and encourages a D.I.Y attitude, highly valued in Punk sub-cultures.
Featuring advertising posters, wayfinding, social media & a pin loyalty system
