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KELVINGROVE DINING ROOMS

Branding, Identity

A restaurant identity based on the urban legend which claims Glasgow’s Kelvingrove Museum was accidently built backwards, with the symmetrical building supposedly flipped, back to front. Kelvingrove Dining Rooms invites visitors to experience the backwards dining experience which turns the high-end dining experience on its head. The identity utilises the act of doing things out of order, along with imagery associated with Glasgow and a colour palette derived from the Kelvingrove Tartan.
Featuring restaurant scenes including upside down artwork etc, menus in reverse order, staff aprons