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PERFECT PAIRS 

HAPPY SOCKS X TINDER
Packaging, Campaign

Pairing Happy Socks and Tinder together to help bring the fun and personality and back to today’s dating world. ‘Perfect Pairs’ is an in-app feature and dating mixer, which persuades people to not just make rushed decisions based on looks. The app provides a quiz and assigns you a pair of socks based on your personality type, to wear to an organized mixer, where you will look out for those in matching socks, and hopefully find your sole mate.

Featuring explanation video, In-app feature, promotional socks and posters

Collaboration with Estelle Vaezzadeh Naderi & Natalia Chochorowska